A gricultural Secretary Tom Vilsack’s accusation that the media is worsening the pork industry by calling the H1N1 virus the swine flu seems appropriate. During a teleconference with reporters Thursday Vilsack reasserted that the H1N1 virus is not swine flu and that because of the label, the pork industry is facing a long-term depressed market. As a news organization that is committed to providing coverage of the realities of the H1N1 virus and one that uses Associated Press content to do so, we face a challenge. At both the state and national levels, the Associated Press continues to refer to the virus as swine flu. The Iowa AP Bureau Chief Carol Riha had this explanation: “The AP has a national style for the flu — and it is swine flu. We wouldn’t deviate locally from that style. It’s an accurate description ... The H1N1 designation is a virus subtype. The World Health Organization announced in June that a new strain of swine-origin H1N1 was responsible for the current pandemic.