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Taped MDA fundraiser set for 3 hours

September 2, 2012
THE ASSOCIATED PRESS

LOS ANGELES - No tote board. No Jerry Lewis. And not from Las Vegas.

An annual Muscular Dystrophy Association television fundraiser goes a new way Sunday, with a different title and featuring three hours of taped appearances by entertainers including country music star Carrie Underwood, pop singer Gavin DeGraw, alternative pop group OneRepublic, Black Eyed Peas frontman will.i.am and songstress Carole King.

The renamed "MDA Show of Strength" was pre-produced and taped in Los Angeles, New York and Nashville, Tenn. It is set to show on various TV and cable channels in 150 markets around the country from 7 p.m. to 10 p.m. Central and Mountain time and 8 p.m. to 11 p.m. Eastern and Pacific time. There won't be a traditional tote board, and Olivas said some cities will have local hosts. But the overall event will urge national phone, text and online pledges toward funding efforts to find treatments and cures for neuromuscular diseases.

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