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Where did all of MTV's viewers go?

September 12, 2012
THE ASSOCIATED PRESS

NEW YORK - What a difference a year makes for MTV's "Video Music Awards" - and not in a good way.

MTV's annual big event was seen by 6.1 million viewers last week. Nielsen, a company that measures media consumption, says that's less than half of the 12.4 million who watched in 2011. That was believed to be MTV's most-watched program ever.

 
 

 

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