The 2012 Marshalltown Area United Way campaign kicked into full gear with the opening luncheon Thursday at the Fisher Community Center.
The United Way funds 25 local service agencies and 32 programs which help people in the area. Last year, the campaign raised $750,000, topping its goal of $740,000.
This year's campaign goal is $770,000 and is led by co-chairs Ken Anderson and Don Turbiville.
T-R PHOTO BY ANDREW POTTER
The United Way 2012 campaign co-chairs Ken Anderson, left and Don Turbiville talk at the campaign kickoff luncheon Thursday at the Fisher Community Center.
"We wanted to have a goal that was aggressive that we could push, but not one that gets out there too far that folks didn't feel like we had a chance to make it," said Turbiville, who is president of R.S. Stover Company.
Anderson, the president of the Marshalltown Area Chamber of Commerce, was encouraged by the big crowd at Thursday's luncheon as it means there is plenty of community support for the United Way.
"This is what's it's all about," Anderson said. "This is how we get the job done."
Another encouraging sign is the fact this year's campaign has already reached 43 percent of its goal, raising more than $332,000. But the real effort now begins as pledge cards will be arriving at local businesses soon for employee contributions.
Nancy Steveson, executive director of the United Way, said they couldn't even think about trying to raise three-quarters of a million dollars without the help and support of the dozens of volunteers in the community.
Both Anderson and Turbiville made a plea to those who have never donated before to get involved in helping the community by giving to the campaign this year. Anderson reminded those people that even the smallest donation can make a difference on their way to the goal.
"It's those $1 and $5 gifts that will get us to our goal," he said.
The luncheon featured Maid-Rite sandwiches, a prelude performance by the Marshalltown High School jazz band and a campaign promotional video produced by Iowa Valley's Steve Muntz.
For more information on the campaign or to donate, call the United Way office at 641-752-4688.