Being a hair stylist, Lanette McWilliams knows how important hair can be to women and how a good look can boost their self-esteem.
That's why her salon is leading a local effort to raise money to buy wigs for women who have lost their hair as they undergo cancer treatments.
McWilliams runs The Beauty Cove, a salon for residents and employees at Southridge Nursing Center in Marshalltown. She is donating 10 percent of her income this month to the Strands of Strength program, which buys the wigs.
T-R PHOTO BY ANDREW POTTER
Lanette McWilliams puts rollers in the hair of Southridge Nursing Center resident Maxine Garrett Friday at The Beauty Cove, a salon in the facility. McWilliams is leading the local effort this month to raise money to buy wigs for women with cancer as part of the Strands of Strength program.
McWilliams is also accepting monetary donations at her business from the Southridge employee customers and the public throughout the month of October.
"The big part of this is just raising money for a good cause," McWilliams said. "To me, I think it's a really good foundation. Any amount is going to help."
Strands of Strength is a nonprofit organization founded in 2011 by a cancer survivor and West Des Moines resident, Deb Pulver. Approximately 30 salons in central Iowa have signed on to the effort this year.
"Our goal is to provide women going through cancer treatment the self-esteem and positive attitude needed to fight the disease," Pulver said.
For more information, or to make a monetary donation, call McWilliams at 641-691-8719.