PASADENA, Calif. - TBS and the makers of "Cougar Town" say they only briefly considered changing the show's title with its move to cable TV, but they didn't want to throw away years of marketing that has given the comedy starring Courteney Cox an identity.
After three seasons on ABC, "Cougar Town" begins its fourth season Tuesday on TBS.
Creator Bill Lawrence doesn't like the title because it conveys the image of older women chasing young men.
Instead, it's a comedy about friends in their 40s. Cox's character is now married.
TBS has even run an advertising campaign calling it a funny show with a terrible title.
"We wear it as a badge of honor," Lawrence said. "I still enjoy mocking it."
Lawrence was unhappy with ABC for holding the show in limbo before TBS bought it.