NEW YORK - Luxury retailer Neiman Marcus plans to raise up to $100 million by returning to the stock market with an initial public offering.
That amount is likely to change, though, as bankers gauge investor interest. The plan to go public, announced in a regulatory filing Monday, comes about eight years after private equity firms TPG Capital and Warburg Pincus bought Neiman Marcus for $5.1 billion.
Neiman Marcus has benefited from affluent shoppers who are willing to drop $1,000 for a pair of stilettos. During the recession, Neiman Marcus was not as hurt by the consumer spending pullback as other retailers, because the wealthy suffered less in the poor economy.
In this Wednesday, March 11, 2009 file photo, the Chicago skyline is reflected in the exterior of Neiman Marcus on Michigan Avenue in Chicago. Luxury retailer Neiman Marcus plans to raise up to $100 million from an initial public offering of its common stock, according to reports released on Monday.
Still, the initial public offering comes at a time when the stock market, which influences luxury spending, has become volatile.
Neiman Marcus won't receive any proceeds from the offering. The Dallas company operates 41 Neiman Marcus stores, two Bergdorf Goodman locations, and 35 discount shops under the Last Call brand. It also operates six Cusp stores, which cater to younger customers.
The Wall Street Journal article reported in late May that Neiman Marcus recently rebuffed a proposal that would involve buyout firm KKR & Co. investing in competitor Saks Inc., the operator of Saks Fifth Avenue, and then engineering a combination of Saks and Neiman.
According to the Journal, Neiman Marcus turned down the proposal for several reasons, including the terms and the complexity of the deal. At the time, Neiman's private equity owners were looking to sell the company outright or take it public.
The Wall Street Journal reported Monday on its website that Canadian department store operator and Lord & Taylor parent Hudson's Bay has now emerged as a potential suitor for Saks Inc. It cited an anonymous source familiar with the issue. Hudson Bay could not be immediately reached for comment. A Saks spokeswoman declined to comment.
Dan Hess, CEO of Merchant Forecast, an independent research firm that monitors the retail sector, believes that an initial public offering would do well and that there's an investor appetite for luxury companies.
Neiman Marcus, founded in 1907 by Herbert Marcus Sr., his sister Carrie Marcus, and her husband A.L Neiman, has had a series of owners during its rich history.
The company was sold to department store operator Broadway-Hale in 1969 and began planning national expansion outside of Texas. Through a series of deals, the retailer came under the ownership of the conglomerate Harcourt General, which also published textbooks and owned movie theaters.
In 1999, Harcourt General spun off Neiman Marcus stores and Bergdorf Goodman as its separate, publicly traded entity, the Neiman Marcus Group. In 2005, the current owners took the company private.
Neiman Marcus has a long-held reputation for coddling its wealthy shoppers with customer service that goes above and beyond the standard. In 1984, it established InCircle, the industry's first customer loyalty program. The program now has 144,000 members and generated 40 percent of the company's total revenue in the latest fiscal year. Neiman Marcus expanded its business online in 2000, becoming the first major luxury store to do so.
Now, like other upscale retailers, Neiman Marcus is trying to reinvent its shopping experience for its customers who are increasingly using their tablets and smartphones to research and buy their designer goods.
In the filing, Neiman Marcus says it plans to further meld the online experience with shopping at its stores. It also plans to expand its Last Call and Cusp chains.
In the SEC filing, Neiman Marcus Inc. did not disclose how many shares would be offered, or what the projected price range would be. A regulatory filing by the company also did not disclose what exchange it expects to list the stock on or what ticker symbol it plans to use.