Testimonials from a fellow businesswoman can work wonders.
Just ask Yvonne Shepard, owner-operator of Yvonne's T-shirts & Gifts at Marshall Town Center.
Shepard said she decided to open her business upon the recommendation of Kim Kirchmann, owner-operator of the mall's Charmed by Kim shop.
T-R PHOTO BY MIKE DONAHEY
Customers are shown browsing in Yvonne’s T-Shirts & Gifts in the Marshall Town Center Wednesday. It opened approximately one week ago and is across from Younkers.
Kirchmann and Shephard were acquainted from their days managing stores at Waterloo's Crossroads Center.
"Kim told me how well she was doing in Marshalltown and that the rent was affordable," Shepard said.
Kirchmann will celebrate her second anniversary at Marshall Town Center this February.
Shepard, who had temporarily retired from retail, took the advice to heart and opened her business slightly more than one week ago.
She carries a large and colorful assortment of blankets featuring popular celebrities and sports teams, dream catchers, figurines, jewelry, T-shirts, velvet paintings and more.
"Blankets are a popular item this time of year," Shepard said.
The veteran retailer will consider adding more inventory after the Christmas season.
In addition to Crossroads, Shepard owned and operated her first store at College Square Mall in Cedar Falls.
Her store is one Marshall Town Center's newest additions and occupies the old Sports Page location across from Younkers.
"We are pleased to have Yvonne and her merchandise as part of the mix at Marshall Town Center," said Ken Huge, general manager.
Hours are 10 a.m - 9 p.m. Monday-Friday, 10 a.m. - 7 p.m. Saturday and noon - 5 p.m. Sunday. For more information contact 641-752-9203.