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Apple hopes to lift street cred with $3B Beats buy

May 29, 2014
By MICHAEL LIEDTKE , THE ASSOCIATED PRESS

CUPERTINO, Calif. - Apple is striking a new chord with a $3 billion acquisition of Beats Electronics, a headphone and music streaming specialist that also brings the swagger of rapper Dr. Dre and recording impresario Jimmy Iovine.

 
 
 

 

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