ap photo US artist Snoop Dogg attends a women’s beach volleyball match between The United States and France at the 2024 Summer Olympics, Wednesday, in Paris, France.

PARIS — Snoop Dogg steps out of a sleek black SUV, his entourage in tow, as a Parisian crowd erupts into chants of “Snoop, Snoop, Snoop!” outside the NBC set.

Decked out in a custom-made, Noah Lyles-themed USA sweatsuit, the ultra-smooth entertainer glides past the adoring fans with flashing phone cameras into the Musee de l’Homme. Inside, his longtime friend Martha Stewart greets him with a hug. They chat, clink champagne glasses and then he “crip walks” onto the set to film a Sunday night segment.

OK, the show can start — Snoop has arrived. Literally.

At the Paris Games, grand entrances have become the norm in Snoop’s spectacular Olympic life.

“When the lights are on, that’s when I shine the best,” he told The Associated Press after returning from watching Lyles’ historic victory in the 100-meter sprint and filming a primetime segment with Mike Tirico and Stewart, a surprise guest.

“This opportunity was nothing but a chance for me to show the world what it’s supposed to look like when you put the right person in the right environment,” Snoop said.

Snoop, 52, has become the star of the Paris Games, ascending to new heights with several memorable moments. He’s carried the Olympic torch, captivated audiences as NBC’s prime-time correspondent, swam with Michael Phelps, attended a U.S. women’s soccer game with Megan Rapinoe, danced with Simone Biles and Jordan Chiles, and cheered on Caeleb Dressel alongside the swimmer’s wife and son.

The rap icon is currently in his comfort zone. And sleep? Even that’s having a hard time catching up with the on-the-go multihyphenate entertainer.

“It’s more about relaxing rather than sleeping because I’m having so much fun,” he said. “This ain’t the town to sleep in. This ain’t the time to sleep. This is time to be on it like you want it. It’s different events happening day and night. I want to be active with everything, because I love the American athletes and competition. This is what I’m here for.”

Stewart said she’s extremely proud of how Snoop is successfully taking on the challenge. She was impressed by his ability to genuinely connect with Olympians and their family members.

“I think he’s done an amazing job for the Olympics,” said Stewart, who attended a equestrian team dressage event with Snoop on her 83rd birthday Saturday. For the horseback riding competition, the duo wore matching helmets, black jackets and white pants.